SUBARU CANADA, INC.
PRIVACY POLICY

GENERAL PRIVACY POLICY

Last revised: March 11, 2019

OUR PRIVACY COMMITMENT

Subaru Canada, Inc. (“Subaru”, “we”, “us” or “our”) values its relationship with you and is committed to maintaining the privacy and security of your personal information. Subaru has developed this Privacy Policy (this “Policy”) to inform you about how we collect, use and disclose your personal information when you purchase Subaru vehicles, products or services through Subaru or our Authorized Subaru Dealers in Canada (“Dealers”), and when you use Subaru’s web sites and mobile apps.

Our SUBARU STARLINK™ Privacy Policy applies to personal information we collect when you enroll for and/or use the SUBARU STARLINK™ Connected Services.

SCOPE OF POLICY

"Personal Information" as used in this Policy means information about an identifiable individual. This Policy does not apply to (i) personal information we collect in our capacity as your employer; or (ii) business contact information (for example the name, title, business address and telephone number of an employee of an organization) we collect in the course of our business dealings.

SUMMARY OF OUR PRIVACY PRACTICES

Accountability

Subaru’s Privacy Officer is responsible for Subaru’s compliance with this Policy.

Collection of Personal Information

We may collect information about you, your vehicle and your online activities through your interactions with Subaru, Dealers, third-party service providers, our products and services, web sites and mobile apps owned and operated by Subaru, and social media.

Use of Personal Information

We may use the information collected about you, your vehicle and your online activities to, among other things, provide you with and improve our products and services, to administer incentive programs, surveys, contests and promotions, to operate and improve our web sites and mobile apps, to analyse business operations and to protect you from theft, fraud and other similar risks.

Disclosure of Personal Information

We may disclose information to our parent companies, affiliates, subsidiaries, Dealers, third-party suppliers and service providers who act on our behalf and our third-party business partners to fulfill the purposes identified. We do not disclose information to any third parties for their independent use without your consent.

Choices

We provide you with choices over how we use and disclose your information for marketing and other purposes.

Consent

The way in which Subaru obtains your consent to collecting, using, or disclosing your personal information varies depending upon its sensitivity and applicable privacy law.

Cookies, Pixels and Other Web Tracking Technologies

We may use cookies, pixels and other web tracking technologies on our web sites, mobile apps, email messages and advertisements to gather information about your visit and provide you with a personalized experience. You may disable cookies in your browser settings.

Online Tracking and Advertising

We may partner with third-party advertising companies that use their own tracking technologies on Subaru and non-Subaru web sites and mobile apps in order to provide you with tailored advertisements on our behalf.

MySubaru

MySubaru is both a web site and mobile app that is designed to allow you to access and store information about your vehicle in one place. When creating your personalized site, you will be asked to enter information specific to you and your vehicle. The information you provide through MySubaru will be stored in a database located in the United States.

Mobile Apps

When you access our mobile apps, we may ask you for information about you and your vehicle.

Third Party Products, Services, Web Sites and Mobile Apps

When using Subaru products, services, web sites or mobile apps, you may be able to access third party products, services, web sites and mobile apps that are not controlled by Subaru and therefore not subject to this Policy.

Subaru Dealers

Subaru and our Dealers are separate legal entities with their own privacy policies and practices. For questions about your Dealer’s privacy policy and practices, including opting out of marketing communications from your Dealer, please contact your Dealer directly.

Safeguards

We use physical, organizational and technological measures to protect personal information.

International Transfers of Personal Information

We transmit personal information outside of Canada including but not limited to the United States and Japan, for processing by third-party service providers. Your personal information may be accessible to law enforcement agencies, government agencies, courts, and national security authorities of the foreign jurisdiction.

Accuracy

We will make reasonable efforts to ensure that the personal information we have is accurate, complete and up-to-date as necessary.

Retention of Personal Information

We keep personal information we collect for as long as necessary to fulfill the purposes identified or as required or permitted by applicable privacy law.

Access and Update to Personal Information

Upon receiving a written request, we will inform you of the existence, use, and disclosure of your personal information we have in our possession and give you access to it.

Challenging Compliance

We will investigate all complaints made with respect to Subaru's application of privacy laws.

Changes to Policy

We may update this Policy from time to time and will post the revised Policy on our web sites.

Contact Us

If you have any questions or concerns regarding this Policy or Subaru’s privacy practices, please contact Subaru's Privacy Officer at the contact information provided at the end of this Policy.

ACCOUNTABILITY

Accountability for Subaru's compliance with its Privacy Policy rests with Subaru's Privacy Officer, even though other individuals within Subaru may have responsibility for management of personal information or may be delegated to act on behalf of the Privacy Officer.

COLLECTION OF PERSONAL INFORMATION

Subaru collects certain information about you, your vehicle, and your online activities (as described below) through your verbal and written interactions with Subaru, our Dealers, our third-party service providers, our products and services, web sites and mobile apps owned or operated by or on behalf of Subaru, and social media.

The types of information that Subaru collects about you, your vehicle, and your online activities may include but are not limited to the following:

We will limit the amount and type of personal information we collect to that which is necessary for our purposes, which are outlined in the Use of Personal Information section below. We do not target or knowingly collect any information from children or persons under the age of majority.

USE OF PERSONAL INFORMATION

Subaru may use the information collected about you, your vehicle, and your online activities (as described in the Collection of Personal Information section above) for the following purposes:

DISCLOSURE OF PERSONAL INFORMATION

Subaru may disclose the information it collects about you, your vehicle, and your online activities (as described in the Collection of Personal Information section above) for the purposes (as described in the Use of Personal Information section above) to the following persons or in the following circumstances:

Except as stated herein, Subaru will not disclose information about you, your vehicle, and your online activities with third parties for their independent use without your prior consent.

CHOICES

Subaru respects your privacy by providing you with certain choices over how we use and share your information. For example, you have a choice of whether you would like us to share your personal information with our roadside assistance providers or our satellite radio providers.

You also have a choice whether you would like to receive electronic marketing communications. You may choose certain communication preferences through your MySubaru account, Subaru.ca/update or you may follow the unsubscribe instructions in email and text message marketing messages you receive.

To make choices regarding cookies, pixels and web tracking technologies or interest-based advertising, please see the Cookies, Pixels and Other Web Tracking Technologies or Online Tracking and Advertising sections below.

Please note that if you choose not to receive marketing messages from Subaru, your personal information may still be used for the other purposes described in the Use of Personal Information section above.

The way in which Subaru obtains your consent to collecting, using, or disclosing your personal information varies depending upon its sensitivity and applicable privacy law. We may ask for your consent directly or our Dealers may obtain your consent on our behalf. Your consent also may be implied or implicit through your conduct when it is reasonable and legally permissible for us to do so.

We will honour any specific consents you provide to us regarding the collection, use, or disclosure of your personal information. You may withdraw or change your consent at any time, subject to legal or contractual restrictions, by giving us reasonable notice. In appropriate cases, we will inform you of any implications of withdrawing your consent. Notwithstanding the foregoing, we reserve the right to retain, collect, use, and disclose your personal information and to contact you where we are legally required or permitted to do so.

We will not, as a condition of the supply of services, require you to consent to the collection, use, or disclosure of your personal information beyond that which we require for our purposes.

In certain circumstances as permitted or required by law, we may collect, use, or disclose your personal information without your knowledge or consent. These circumstances include the following:

COOKIES, PIXELS AND OTHER WEB TRACKING TECHNOLOGIES

Subaru may use cookies, pixels and other web tracking technologies on our web sites, mobile apps, email messages and advertisements to gather information about your visit (as described in the Collection of Personal Information section above) and provide you with a personalized experience. Cookies and pixels are industry-standard technologies used by most major commercial web sites.

Our web sites use cookies to distinguish you from other users of our web sites and mobile apps and allows you to maintain your account login information or contact information on any request form (e.g. requesting a quote or test drive). This helps us to provide you with a good experience when you use our web sites and mobile apps and also allows us to improve their functionality. A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer or mobile device if you agree to it. Cookies contain information that is transferred to your computer's or mobile device’s hard drive.

Please note that third parties (including, for example, our third-party business partners) may also use cookies or other web tracking technologies, over which we have no control.

You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block cookies, all or parts of our web sites and mobile apps may not function correctly and your experience on our web sites and mobile apps may be hindered.

Pixels (as known as web beacons/web bugs/Javascript) are tiny graphics with a unique identifier that are used to track the online movements of web users, track what other web sites you visit (both before and after visiting our web sites), or to determine whether you have performed specific actions. Unlike cookies, which are stored on a user's computer or mobile device hard drive, pixels are small graphics that are about the size of the period at the end of the sentence that are embedded invisibly on web pages or in HTML-based messages. When you access our web sites or open our messages, the pixels generate a notice of that action to us or our third-party business partners.

Please note that the MySubaru web site and mobile app do not respond to “do not track” beacons or other such signals. Please see the MySubaru section below for more information.

ONLINE TRACKING AND ADVERTISING

Subaru may partner with third-party advertising companies that use their own tracking technologies (including cookies, pixels and other web tracking technologies) on Subaru and non-Subaru web sites and mobile apps in order to provide you with tailored advertisements on our behalf.

These third-party advertising companies may collect information about your online activity across multiple devices on Subaru and non-Subaru web sites and mobile apps and use this information to make predictions about your preferences and then deliver advertisements on our behalf that are more relevant to you.

If you would like more information about advertisers' use of tracking technologies to deliver targeted ads to you, or to opt-out of receiving targeted ads by advertising networks participating in certain opt-out programs, you can go to: https://youradchoices.ca/choices/.

We also encourage you to check the privacy policies of social networks that you belong to and to adjust your advertising settings on those social networks with regard to targeted advertising delivered on those social networks, including by Subaru if the social network is our business partner.

Please note that, even if you are able to opt-out of certain kinds of ads, you will continue to receive non-targeted ads. Further, you may continue to receive targeted content and/or ads from parties that do not participate in the opt-out programs. Also, if your browsers are configured to reject cookies when you visit the opt-out page, or you subsequently erase your cookies, use a different device or web browser(s), or use a non-browser-based method of access, your opt-out may not, or may no longer, be effective. Subaru is not responsible for the effectiveness of, or compliance with, any third-parties' opt-out options or programs or the accuracy of their statements regarding their programs.

MYSUBARU

MySubaru is both a web site and mobile app that is designed to allow you to access and store information about your vehicle in one place. When creating your account, you will be asked to enter information specific to you and your vehicle. This includes your name, address, telephone number and e-mail address, as well as your Vehicle Identification Number (VIN). To protect you, and to keep this information private, you will be asked to establish a Username and Password. Your account can only be accessed with the correct Username and Password combination.

Subaru keeps a database of the information collected by this site, on your behalf, to allow you future access to your information. This database is located in the United States. Your information in the database will be commingled with information about Subaru customers in the United States and other markets but is subject to appropriate security safeguards. Please see the International Transfers of Personal Information section below to learn more about how we protect information located in foreign jurisdictions. Please note that any information you enter while registering for your account will be retained in the database regardless of whether you complete the account registration process. If you decide not to register for an account and you would like the information you entered anonymized, please contact Subaru’s Privacy Officer at the contact information at the end of this Policy.

If you have enrolled for SUBARU STARLINK™ Connected Services, you will receive certain billing information. You will not be able to opt-out of receiving billing information.

As indicated in the Cookies, Pixels and Other Web Tracking Technologies section above, the MySubaru web site and mobile app do not respond to “do not track” beacons or other such signals. Accordingly, when you log into your MySubaru account through the web site or mobile app, Subaru will be able to identify you still and collect your information.

MOBILE APPS

Subaru has developed certain mobile apps (including MySubaru) that you may download to your mobile device. When you access our mobile apps, we may ask you for information about you and your vehicle. If you do not wish to provide this information, please decline to use the mobile app and/or uninstall the mobile app from your mobile device.

When you use Subaru’s Infotainment system, you may have access to mobile apps developed by third parties. When you download a third-party mobile app to your mobile device, the third party may ask you for information. Subaru is not responsible for any information collected by third-party mobile apps and the third-party mobile apps are not subject to this Policy. Please review carefully the privacy policies of third-party mobile apps before providing any personal information.

THIRD PARTY PRODUCTS, SERVICES, WEB SITES AND MOBILE APPS

When using Subaru products, services, web sites or mobile apps, you may be able to access third party products, services, web sites and mobile apps that are not controlled by Subaru and therefore not subject to this Policy. Please review carefully the privacy policies of third-party products, services, web sites and mobile apps before providing any personal information.

SUBARU DEALERS

Subaru and its Dealers are separate legal entities with their own privacy policies and practices. For questions about your Dealer’s privacy policy and practices, including opting out of marketing communications from your Dealer, please contact your Dealer directly.

When you purchase or lease a vehicle or obtain service for your vehicle from your Dealer, your Dealer will share your information with Subaru. While Subaru encourages its Dealers to ensure their privacy policies and practices are compliant with applicable privacy laws, Subaru is not responsible for its Dealers’ compliance with applicable law.

SAFEGUARDS

Subaru protects the personal information it holds or controls, by establishing reasonable security arrangements against loss, theft, unauthorized access, use, disclosure, copying or modification. We train our employees on the importance of maintaining the confidentiality of personal information, and we exercise care in the disposal or destruction of personal information. Examples of safeguards include physical measures (such as locked filing cabinets and access cards), organizational measures (such as security clearances and restrictions on employee access to files and databases) and technological measures (such as passwords and firewalls). Also, we require our third-party service providers acting on our behalf to enter into contracts with us that ensure they will keep the information we share with them safe and secure.

INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION

Subaru transfers information outside of Canada including but not limited to the United States and Japan, for processing by Subaru, its parent companies, affiliates or third-party service providers for some or all of the purposes described in the Use of Personal Information section above. We use contractual and other means to ensure the information is protected while in the foreign jurisdiction. However, personal information may be still accessible to law enforcement agencies, government agencies, courts, and national security authorities of the foreign jurisdiction. If you have questions about our policies and practices regarding service providers outside of Canada, please contact Subaru’s Privacy Officer at the contact information at the end of this Policy.

ACCURACY

Subaru will make reasonable efforts to ensure that the personal information we have is accurate, complete and up-to-date as necessary for the purposes for which it is to be used, including information that is disclosed to third parties, and information that is used to make a decision about an individual.

RETENTION OF PERSONAL INFORMATION

We keep information we collect for as long as necessary to fulfill the purposes described in the Use of Personal Information section above or as required or permitted by applicable privacy law. Once no longer required, we will anonymize or destroy the information. We will retain personal information which has been used to make a decision about an individual long enough (for at least one year after using it) to reasonably allow the individual access to the information after the decision, and to exhaust any access request or challenge the individual may bring under applicable privacy laws.

ACCESS AND UPDATE TO PERSONAL INFORMATION

You have a general right to access your personal information in our possession or custody. Upon receiving a written request (mail or e-mail) from you addressed to Subaru's Privacy Officer clearly identifying the requested information with adequate information to identify you, we will inform you of the existence, use, and disclosure of your personal information and give you access to your personal information. If we are not able to provide a list of the organizations to which we may have actually disclosed your personal information, we will provide you with a list of organizations to which we may have disclosed the information.

We will respond to your written access request with information in a form that is generally understandable, within a reasonable timeframe (generally within 30 days) or we will provide you with an explanation if additional time is required to fulfil your request. Our response will typically be provided for a minimal handling fee which we reserve the right to vary depending on the nature of the request and the amount of information involved. We will inform you of the approximate cost to provide the response, and will provide you with the information upon receipt of payment.

You may question the accuracy and completeness of your personal information and request that we amend it as appropriate. If you demonstrate in a reasonable manner the inaccuracy or incompleteness of your personal information, we will amend the information as required. If a request is not resolved to your satisfaction, we will record the substance of the unresolved request. Where appropriate, the amended information or the existence of the unresolved request will be transmitted to third parties having access to the information in question.

In some situations, we may be permitted to refuse or not be able to provide access to certain personal information, and will upon request provide an explanation. Exceptions to the access right which are permitted or required by applicable privacy laws include the following:

To make access requests to us for your personal information, please contact our Privacy Officer at the contact information at the end of this Policy.

CHALLENGING COMPLIANCE

Subaru will, on request, provide information regarding our procedure for addressing any complaints made with respect to Subaru's application of privacy laws. Subaru will investigate all written complaints, and if we find a complaint to be justified, we will take the appropriate measures, including, if necessary, amending our policies and practices.

CHANGES TO POLICY

Subaru’s commitment to your privacy includes reviewing periodically its privacy policies and practices. Accordingly, Subaru may change this Policy from time to time and the revised Policy will be posted to our web sites effective as of the revised date stated on the revised Policy. It is therefore important that you review this Policy regularly.

CONTACT US

If you have any questions or concerns regarding this Policy or Subaru’s privacy practices, please contact Subaru's Privacy Officer at:

Privacy Officer
Subaru Canada, Inc.
560 Suffolk Court
Mississauga, Ontario L5R 4J7
Email: privacyofficer@subaru.ca